As I’ve spoken about before, online virtual worlds are increasingly being used as extensions to entertainment properties. For those in Sydney, Australia, there will be a talk on this topic this Thursday with none other that Tony Walsh!
MIXED REALITY BRANDED ENTERTAINMENT
Where Social Networks meet Games meet TV
Which side of the wall are you on?
TV and Film OR Games and Virtual Worlds?
That wall is about to crumble. This is a wake up call to all entertainment producers and consumers to prepare for an almighty collision.
Audiences are already spending up to four times as much of their entertainment time in virtual spaces than they are watching TV. EA Games have just partnered with Endemol to produce TV shows inside virtual worlds, MTV Networks have virtual versions of their popular TV program Laguna Beach and there is a growing tide of shows from virtual worlds which mirror our experiences in the physical world.
This exciting afternoon seminar will examine a wide range of cross-over services that work between games, virtual worlds and linear TV. This seminar is intended for games creators, social network managers and film and TV producers looking to merge their entertainment worlds. It will also be of interest to designers of games that work across media in the physical world using mobiles, print, viral techniques, TV and the web.
Join Tony Walsh (Canadian Games Developer), Guy Gadney (General Manager PBL Digital Services) and Gary Hayes (Director of LAMP and Head of MUVE at The Project Factory)
Free Seminar:
Thursday 17 May 2007, 1pm-4pm, Museum of Sydney, Cnr Phillip and Bridge Streets, Sydney
Register to attend: http://myregistration.aftrs.edu.au/sr.cfm?v=e558w2