Well, not quite ‘death’ but an indefinite hiatus. I’m powering down this blog for a few reasons, one of which is my desire to finish my PhD. I’ve tried for the last year and a half to do PhD writing and work and this blog, but found the mindsets are somewhat incompatable. I’ve decided therefore … Read moreDeath of a Blog, Birth of a Podcast
Dynamic Logic have just released their latest study: Dynamic Logic, a Millward Brown company, releases new analysis of 32 cross-media campaigns across ten categories showing that media work best when used together. All three media platforms – television, magazines, and online – contribute incrementally to brand metrics, but at different levels, bringing various strengths at different … Read moreDynamic Logic's Latest Cross-Media Campaigns Study
As I’ve mentioned before, the upcoming episode (Wed Oct 24th in the US) of CSI:NY will feature and continue in the online virtual world Second Life. A primer has been released on youtube, getting audiences excited and prepared for cross-platform traversal, which is good!: [youtube 3-ZmjA7GCzQ]
I kept forgeting to post about this but just in case there are some of you that not aware of what Radiohead are doing, here it is. Radiohead’s latest album, In Rainbows, will be released in December but you can preorder at their website. Rather than just offer the CDs for buying, Radiohead have undertaken four … Read moreWOW! Radiohead. No, really
A couple of years ago Scott Donaton, the editor of Advertising Age, published a book called Madison & Vine: Why the Entertainment and Marketing Industries Must Converge to Survive. Scott revisited ‘branded entertainment’ in a talk he gave recently, which has been published at the Madison & Vine section of Advertising Age. In the article he … Read moreMadison & Vine Revisited
At the IAB Leadership Forum on User-Generated Content and Social Networking held on June 4th in New York, Tom Troja (VP of Marketing for Pajamas Media) had this to say about how storytelling changes in the UGC context.
The Boston Interactive Media Association (BIMA) is holding it’s 3rd Annual Cross Media Forum on September 18th 2007 in Boston. It is described on the site as follows: In the ever-changing and increasingly fragmented media environment, marketers must develop multi-platform advertising strategies to effectively reach their target markets. The BIMA Cross Media Forum was created to … Read moreBIMA's "3rd Annual Cross Media Forum"
Earlier I’ve mentioned the technique of having characters call audiences, now Laura Marriott, President of the Mobile Marketing Association, provides a business argument for using voice in mobile campaigns: Voice provides an opportunity to hook the consumer and then possibly have them engage in more advanced services via text, video, Web, etc. Voice is easy for the … Read more"Voice is an important part of the mobile media mix"
Mark Deuze (Indiana University’s Department of Telecommunications in Bloomington, United States, and Professor of Journalism and New Media at Leiden University, The Netherlands) has a new book out: Media Work. The book is described in an interview with Deuze at influx: As a former journalist, I have always taken a special interest in the management … Read moreMark Deuze's book on integrationist approaches in advertising, journalism, film/TV production, and digital games: "Media Work"
I’ve spoken with some theatre directors about using the web and communities to draw patrons into their productions but it has fallen on deaf ears. So, I was pleased to see a not-for-profit company making an effort for the production of ‘Coast of Uptopia’. The website, includes pictures and videos — just the sort of … Read moreNot-for-Profit theatre company uses the web to draw in patrons