Joseph Jaffe, a new marketing evangelist that I’ve referred to a few times on this blog is in the process of writing his second book. His first, Life After the 30-Second Spot is about the shift from marketers being able to reach massive consumers through the television, indeed, the 30sec TVC. I’ve got it, it … Read moreBook Writing and Marketing 01
In Feb a new feature film called The Host will be released. It is a scary monster film that has already won numerous Korean Film awards, including Best Film and Best Director. I just checked out the trailer and at the end was some information that if you follow up on…you’ll find an ARG. Yes! An ARG! Very … Read moreKorean Film ARG
This will be an interesting conference. I’m interested not just in the marketing of products, but of the transmedia expansions of entertainment properties (as I’ve discussed here). Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds. Leading companies from Toyota to … Read moreConference on Marketing in Virtual Worlds
I’ve been checking out the new media initiatives that Penguin UK are running and I must say I am quite impressed. They’ve been providing audio books for a long time, and ebooks too, but they also have a blog, podcast, have a fun MyPenguin program, are now in Second Life and are running on online … Read morePenguin UK are on the ball
When I started in the digital effects industry as a producer I noticed that the best people in the business were distributed across companies, states and the world. You never had more a couple in the one company. I remember working discussing with AIMIA back then in the early 90s about how they can group … Read moreThe Ultimate New Marketing Company: Crayon
Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped … Read moreThe Lost Experience: Branding Perspective Interview
Ah geez, it is fun saying that: Get Outta My Face! But really, it is the name of a project, a very exciting project that has been started by five teens in Central Oregon. They are sick of big company advertisements that prescribe correct dietary behaviour with “lame” motivations like “eat THIS on the new food pyramid” or “turn … Read moreGet Outta My Face!
Ilya Vedrashko, a student at MIT, has announced that he has finished his Masters on in-game advertising. His blog, Brands in Games, has been a great resource of information and he will continue with the blog, but he has also generously provided his Masters in pdf format at his new thesis site: www.gamesbrandsplay.com. He will also … Read moreBrands in Games thesis online
Church of the Customer have a great post on the 5 Lessons For Marketers. Film producers, have a look.
ARGs have had characters calling ‘players’ (people?) for some years now. In the last couple of years we’ve seen this technique being used by film and TV producers. Rather than provide unique narrative content, however, they have a more economic function: motivating you to watch the TV show or film. Well, September last year I … Read moreGeez, Veronica Mars and Samuel L Jackson Keep Calling Me