Audiences

The Hole in the Wall: How Humans Connect No Matter What

In 1980, on a November evening in Los Angeles, pedestrians who walked past the glass windows of the Broadway Department Store noticed something strange…they did not see their reflection. There were other people walking by, just not them. They ended up talking with the alien reflections and realized that they were in two different locations, … Read moreThe Hole in the Wall: How Humans Connect No Matter What

Cinema Games: MSNBC's NewsBreaker

newsbreaker

Theatre-goers have been having fun playing ‘crowd gaming’ at the cinema, courtesy of MSNBC.com. The official press release explains:

Msnbc.com liberates movie audiences from the out-of-date trivia, static billboards and the impatience of waiting for the summer blockbusters to begin with NewsBreaker Live, the first in-theater, audience participatory video game. Modeled after classic video games, NewsBreaker Live combines live msnbc.com RSS newsfeeds, the movement of the audience as a human joystick, and the big screen as a game board to bust audiences out of their pre-movie doldrums with an interactive game that delivers real-time news headlines to kick start the moviegoing experience.

Here is a video of the game in action:

Read moreCinema Games: MSNBC's NewsBreaker

SXSW Alternate Reality Games transcript online

Dan Hon, COO of Mind Candy has put the transcript of the 2007 SXSW conference panel: ARG! The Attack of the Alternate Reality Games transcript online. It is a fantastic talk that addresses alot of questions people have about ARGs and marketing and emerging trends. I’ve cherrypicked some quotes that stand out for me.

Read moreSXSW Alternate Reality Games transcript online

FremantleMedia's "comedy vlog drama"

On the 5th April, FremantleMedia launched Project V. Project V is a 12 week comedy told through six vloggers. They are real world performers (mainly comedians) from the UK and US who can vlog about anything. And they do. So, it has the realism aesthetic of ‘LonelyGirl15’ but without the deception; sometimes well executed comedy … Read moreFremantleMedia's "comedy vlog drama"

Religion replaces Sex in Disruption Power

From the Convergence Newsletter, vol. IV, no. 8. (March 7, 2007): This research uncovers evidence that religion and religious imagery used in advertising over the past few years are commanding the kind of surprise and shock value that once was reserved for sex. […] If sex no longer shocks, and advertisers need to shock to break … Read moreReligion replaces Sex in Disruption Power

New blog dedicated to TV on the Net

Emily Turrenttini, the powerhouse behind two blogs on mobile phone technology and content: picturephoning and ringtonia (and textually which aggregates the other two). Emily has now added a blog dedicated to reporting on TV on the Net:  TvSeries Online will be following user generated TV content published online, it’s impact on the Television industry and will explore … Read moreNew blog dedicated to TV on the Net

Kevin Roberts, SISOMO, Cross-Media, Storyelling…and me!

A while ago I came across Kevin Robert’s site SISOMO. Kevin is CEO Worldwide of Saatchi & Saatchi, Ideas Company and is behind paradigmatic approaches such as LoveMarks. I put SISOMO down on my list of things to chase up and got distracted. But thankfully I was reminded of the idea when SISOMO contacted me … Read moreKevin Roberts, SISOMO, Cross-Media, Storyelling…and me!