Updates on Two Alternate Forms of Distribution

Just over a year ago I posted about the webisode by Blair Witch co-creator Daniel Myrick: The Strand. They use a method approach of minimal lighting, actors and non-actors. On the website it is described as having “the authenticy of a documentary, but with the narrative storytelling of any scripted show”. Back then, the pilot could be streamed for free … Read moreUpdates on Two Alternate Forms of Distribution

Clustering Media Usage

I’m very excited by this latest research into audience behaviour. BigResearch have announced an analysis, conducted by Martin Block and Don Schultz of the Medill School at Northwestern University, on their pivotal study on simultaneous media usage (I’ve discussed this previously). It has revealed eight clusters of media usage that ignore demographics and geographical consdierations. … Read moreClustering Media Usage

Convergent Journalism & Education Convention

Fresh from the The Convergence Newsletter is news that the Broadcast Education Association’s 2006 convention is on “convergence”: Convergence Shockwave: Change, Challenge and Opportunity. It runs from April 26-29 in Las Vegas. There are over 20 sessions dedicated to discussing convergence in many forms: content, management, advertising, culture, technology, curriculum and teaching. There are two … Read moreConvergent Journalism & Education Convention

UGC & Broadcasters in Oz

I’ve still got UGC (user-generated content) on my mind as I’m writing an article on the topic at the moment. Something I forgot to mention in my last UGC post: Australia’s “multicultural and multilingual public broadcaster”, the Special Broadcasting Service (SBS), is starting a UGC site called Freeload. It launches on 20th Feb. Freeload will bring together, … Read moreUGC & Broadcasters in Oz

Audience Update: VOD, TV & Net

Nielsen Media Research teamed their research with Comcast’s to establish data on audience usage of VOD. They tested 180 households in Philadelphia during June-August last year. The key finding, for me, is that audiences are still using VOD AND scheduled TV — I don’t like using “scheduled TV” as part of the TV experience, for me, is serendipity: how … Read moreAudience Update: VOD, TV & Net

MIT has a dedicated Transmedia Storytelling Lab!

Henry Jenkins was one of the first media theorists to identify the subject of my research and and what he terms “transmedia storytelling”. He is co-heading a dedicated research lab at MIT now, called the Convergence Culture Consortium. The Consortium is geared towards, it seems, providing data to industry as well as contributing to scholarship. … Read moreMIT has a dedicated Transmedia Storytelling Lab!