One neat trick that designers of cross-media works can do is unfortunately heavily underutilised: referring to material that already exists. It takes alot of work to create a cross-media work that has many websites, TV series, comics and so on, but you needn’t create the universe in 7 days…it has already been done. Direct audiences … Read moreSeek & Find Art
A new sci-fi book has been given the multi-channel marketing treatment by Random House. The book, The Traveler, by John Twelve Hawks, came to my attention a few weeks ago through the ARG that was created. Although it was noticed late last year, it wasn’t until recently the game came into effect. The ARG (alternate … Read moreCross-Media Traveler
I think books are an under-utilised media in cross-media projects. It is understandable to some extent — they take a long time to produce and are really a one-person job, whereas most other forms of entertainment (besides painting) can be/are more collaborative. Another reason why they are not utilised in cross-media works is because they … Read moreBooks into the Mix