Creative

From Tie-Ins (marketing) to Transmedia (art)

A month or so ago I gave a talk at Sydney University called ‘Multi-Platform Art Versus Commodity Intertexts’. The aim of the talk was two-fold: to explore just what has changed in the object (entertainment) from so-called marketing tie-ins of the past and ‘transmedia’ forms of the present as espoused by Henry Jenkins and myself among … Read moreFrom Tie-Ins (marketing) to Transmedia (art)

Creating TV & Serious Games for Xbox

 The New York Television Festival and Xbox are running an “Xbox LIVE Originals Contest”: The “Xbox LIVE Originals” contest will invite a wide range of artists and Xbox users to create a 5 to 15-minute pilot episode introducing an original television series.  The pilots may be live-action, animated or both.  All entries must be submitted before … Read moreCreating TV & Serious Games for Xbox

Literary ARG!: Raw Shark Texts

A couple of weeks ago I toddled along to the Sydney Writers Festival to see a UK author speak. I wanted to ask Steven Hall about his RawSharkTexts website, which seems a great extension of the storyworld of his novel Raw Shark Texts. The novel — ‘a science fiction, romance, thriller, adventure and mystery’ — is described as follows: [A] 20-something … Read moreLiterary ARG!: Raw Shark Texts

Cross-Media in Belgium: TV-Web Children's Show

It is rare to see a project that actually has a flow of content moving from one platform to another. Usually, when people think cross-media or multi-platform they think in terms of distributing the same content to different platforms. Well, I stumbled on this great project a while ago and am impressed. KetnetKick is created by Larian Studios … Read moreCross-Media in Belgium: TV-Web Children's Show

Filmmakers that Think Outside the Film

Lance Weiler — an acclaimed director films such as Head Trauma (that I posted about here) and The Last Broadcast — asked me to write an article about films and cross-media for the Workbook Project (a free resource for content creators). Of course I agreed to! So, I wrote a long article about the some of nifty things … Read moreFilmmakers that Think Outside the Film

"Multi-Platform Storytelling" according to Tejpaul Bhatia

Tejpaul Bhatia, the founder of Tej Media Networks & senior manager of international business strategy for ESPN New Media, was recently interviewed on Kevin Roberts site SISOMO about “multi-platform storytelling”.

Multi-platform story-telling requires story-teller’s to think on multiple levels and in multiple dimensions. The audience is no longer in one place and no longer on a single device for a scheduled period of time.  These additional layers and moving parts require quite a bit of effort on the story-teller’s part.  The story-teller is no longer just a writer.  She is a writer, a producer, an architect, a metadata specialist, a marketing exec, a business person, and a user experience professional.

Hey, now that sounds good. But then Tejpaul answers a question about whether formats will change with multiplatform delivery (“‘delivery?” I ask myself and then read on):

Read more"Multi-Platform Storytelling" according to Tejpaul Bhatia