ARG event in Sydney Tomorrow!
42 Entertainment, the company behind massive ARGs such as I Love Bees (a prologue to Halo 2), is behind what Daniel Terdiman of ZDNet News calls ‘a hybrid game–part alternate-reality game, or ARG, part traditional sweepstakes–that’s actually a marketing vehicle for Microsoft’s Windows Vista.’ (You could say that 42 Entertainment are the Hollywood of ARGs.) The game … Read moreARG event in Sydney Tomorrow!