Marketing Across Worlds

I?ve been enjoying travelling around Second Life (SL) and investigating, among other things, the marketing systems being developed. Why SL? Everything in SL is created by the ‘residents’ who keep their IP and can choose to give away or sell their creations. This virtual money, Linden dollars,?can be?converted into real US dollars and withdrawn from … Read moreMarketing Across Worlds

Virtual Love to RL

There is alot of talk about cybersex, virtual love, in-game weddings and so on. I’ll be talking a bit about this soon. But for now, I’ll share with you something that is a bit closer to home. My brother, David Knife, and his wife were interviewed for a Wall Street Journal article on people who have made real life relationships from MMOGs. Just in case it switches to paid access I’ve reposted the text here but there are pics at the article. I attended their in-game wedding and it was great. The article didn’t include any pics from my brother and Traci so I’ve added one here. 🙂

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Towards a Metaverse

In Wired recently Steven Johnson, author of Everything Bad Is Good for You: How Today’s Popular Culture Is Actually Making Us Smarter, commented on the need for a metaverse (a term apparently coined by Neal Stephenson — though I cannot imagine it never being uttered until 1992), a unified platform in which all our avatars can roam freely between the various virtual worlds. He argues:

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