The Lost Experience: Branding Perspective Interview

Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped … Read moreThe Lost Experience: Branding Perspective Interview

What I'm Doing and Not Doing This Week

I WILL NOT be at PICNIC 06 Not by choice. I would love to go and I must say I had free pass to go since I am meant to be co-presenting the International Game Developers Association Alternate Reality Game Whitepaper that I co-wrote, but I couldn’t rustle up the funding in time. I’m sure the writers that are going will … Read moreWhat I'm Doing and Not Doing This Week

Brands in Games thesis online

Ilya Vedrashko, a student at MIT, has announced that he has finished his Masters on in-game advertising. His blog, Brands in Games, has been a great resource of information and he will continue with the blog, but he has also generously provided his Masters in pdf format at his new thesis site: www.gamesbrandsplay.com. He will also … Read moreBrands in Games thesis online

Another book by Henry Jenkins: Fans, Bloggers and Gamers

Henry Jenkins has another book out: Fans, Bloggers and Gamers: Essays on Participatory Culture. Here is the editorial blurb from Amazon: Henry Jenkins’ pioneering work in the early 1990s promoted the idea that fans are among the most active, creative, critically engaged, and socially connected consumers of popular culture and that they represented the vanguard … Read moreAnother book by Henry Jenkins: Fans, Bloggers and Gamers

First Feature Film to be Delivered via Mobile Phone…was a while ago

Hungama Mobile — part of Hungama, the largest aggregator, developer and publisher of Bollywood content in the world — premiered the first entire feature film, Rok Sako To Rok Lo, on mobile…in 2004. It was streamed live to Airtel EDGE users at a scheduled time on 9th December, one day before theatrical release. Neeraj Roy, the Managing Director and CEO of Hungama … Read moreFirst Feature Film to be Delivered via Mobile Phone…was a while ago

Game Connect: Industry Conference in Oz

Game Connect: Asia Pacific aims to draw international attention and attendance from global game publishers and investors, Asia Pacific game developers and educational institutions and key media. The event’s primary focus is the improvement and advancement of the region’s game developers, including Australia, New Zealand and the Asian territories (primarily Taiwan, Singapore, Korea, China, Hong … Read moreGame Connect: Industry Conference in Oz

MipCom Mobile Content Awards Call for Works

MipCom has a call for works for their Mobile Content Awards: Established media companies and small innovative firms alike are responding to the rapid growth of Mobile TV and video services by producing content especially made for mobile devices. The MIPCOM Mobile TV Screenings & Awards recognise outstanding achievement in mobile film and video content … Read moreMipCom Mobile Content Awards Call for Works

Talk on Cross-Media Entertainment at AFTRS

The Australian Film, Television and Radio School has asked me to come in a give a lunchtime seminar on Cross-Media Entertainment. It is for practitioners across the whole school but outsiders are welcome to come too. Tomorrow at 1pm. Apologies for the late notice as I was waiting for the very sexy poster that you … Read moreTalk on Cross-Media Entertainment at AFTRS