Oh So Not Cross-Media Week

Well, I’ve been excited about the upcoming Crossmedia Week (now Picnic ’06) being held in Amsterdam in September this year. I’ve been hanging out to find out what was going to be put on. Well, they’re just released the program and….it isn’t cross-media. It is interesting, has a great lineup of just about every angle a person working in entertainment should look at, but hardly any cross-media. I cannot tell you how disappointed I am. It just shows how way off many in the industry are, and how way off they will continue to be. I mean, it is inevitable that they will be talking about cross-media/convergent/transmedia strategies, and there won’t be hardly any people versed in it to provide some real and helpful insights. Don’t get me wrong, the line-up is amazing, but they don’t have any of the cross-media creators there. It is obvious they are saying: Find out About All the Platforms, Formats and Business Cases Around Week, not Find Out How You Can Combine All the Platforms and Formats and Business Cases Around Week. And I must say they have one of the best line-ups for providing this that I’ve seen: new media arts people, top Hollywood people, new marketing people (go Joseph!). But, have I made myself clear, they are not talking about cross-media!! Geez. It doesn’t matter what term you use — cross-media, convergent, multi-platform, 360 content, integrated entertainment, transmedia entertainment — it isn’t being directly addressed at this event. 🙁

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Mobiles interacting with (previously) non-networked media

How do you get information from a poster, a billboard, a product on a shelf or a tree to your mobile phone? Well, here are some ways: Bluecasting: Viacom Outdoors launched a bluecasting campaign for Channel 4’s Four Docs program (I’ve spoken about this before). There is also a company called Hypertag offering the same service. … Read moreMobiles interacting with (previously) non-networked media

MMOG on your Mobile

Australian MMOG platform creator, BigWorld Technology, announced in March an adjunct to their suite that allows a virtual world to be played on a mobile phone. Using their technology you can create a MMOG especially for a phone or make your existing one also available on the mobile. Exciting. It would be good if you could … Read moreMMOG on your Mobile

Multi-platform Distribution talk @ next MEDIA

Keynot address by Clint Stinchcomb, Senior Vice President of New Media, Discovery Communications, at the nextMEDIA event. Stinchcomb will deliver his address, titled ?Distribution in the Post-Modern Multi-Platform Universe? to nextMEDIA delegates on Day 3 of the event (June 11). He will explore how programmers must position themselves to build strategies and financial models for … Read moreMulti-platform Distribution talk @ next MEDIA

Digital Production, Marketing & Distribution Course

For those in Oz, there is an intensive course starting up that I’m involved in: Digital Film Production, Marketing and Distribution.  Instinct Entertainment are launching a new course which explores the emerging digital means of production, marketing and distribution and teaches how to combine the art of filmmaking with the need to have a sustainable business. … Read moreDigital Production, Marketing & Distribution Course