Industry

Attracting Audiences & Digital Storytelling

For those in Melbourne, Australia, next week, I’ll be co-presenting at the Australian Film, Television and Radio School seminar: The Business of Digital Distribution. I’ll be drawing the relationship between distribution and attracting audiences. The objectives of the event are: analyse the benefits of new digital distribution models develop strategies for incorporating digital distribution into their development … Read moreAttracting Audiences & Digital Storytelling

Another Cross Media Book!

Drew Davidson — who is a permanent resident on my blogroll, and alongside Monique De Haas, is one of the first cross-media researchers I met online all those years ago — is bringing out a book on designing cross media projects: Cross-Media Communications: an Introduction to the Creation of Integrated Media Experiences. Drew is academic … Read moreAnother Cross Media Book!

Update on my CME talks in industry & academia

I just thought I’d give an update on talks I’ve given , will be giving, this year on cross-media entertainment and polymorphic narrative (other than my usual teaching). This year so far I’ve delivered seminars in my capacity as a mentor with LAMP for Bush TV and just yesterday for the Australia Council for the Arts: … Read moreUpdate on my CME talks in industry & academia

CME = 360 Content = Entertainment Everywhere!

Thanks to the heads-up from Gary, an interesting new* term and industry approach to cross-media entertainment/cross-platform content/blah/blah/blah is happening at the MipTV/Milia event: 360 Content. The conference thread is a largely BBC affair on multi-platform content: a Content 360 Digital Pitching Competition. In conjunction with sessions of what the BBC is interested in hearing pitched, they’ll … Read moreCME = 360 Content = Entertainment Everywhere!

Video interviews with Top Media Practitioners & Marketers

Jason Romney is a Melb Barrister who is also the founder and CEO of itvworld.com. He attends every new media event that goes on and harpoons the best speakers for a video chat. He shares these interviews for free through iTunes and at his website: netvideo.com.au, in many formats: Quicktime for Mac users Flash Video for Windows … Read moreVideo interviews with Top Media Practitioners & Marketers

Updates on Two Alternate Forms of Distribution

Just over a year ago I posted about the webisode by Blair Witch co-creator Daniel Myrick: The Strand. They use a method approach of minimal lighting, actors and non-actors. On the website it is described as having “the authenticy of a documentary, but with the narrative storytelling of any scripted show”. Back then, the pilot could be streamed for free … Read moreUpdates on Two Alternate Forms of Distribution

Clustering Media Usage

I’m very excited by this latest research into audience behaviour. BigResearch have announced an analysis, conducted by Martin Block and Don Schultz of the Medill School at Northwestern University, on their pivotal study on simultaneous media usage (I’ve discussed this previously). It has revealed eight clusters of media usage that ignore demographics and geographical consdierations. … Read moreClustering Media Usage

Another Research Group, and in Europe of course

Participation and Play in Converging Media is a research project based at the Department of Media and Communication, University of Oslo and has been running since 2004! The English description on the website explains the projects thus: The project investigates non-professional participation in the media, with an emphasis on how participation is facilitated and exploited by the media … Read moreAnother Research Group, and in Europe of course

GDC Wish List

Ok, I’ve been asked by a few people if I’ll be at Game Developers Conference this year. I won’t unfortunately. So, if you’re going and end up attending any of the following sessions, let me know what you thought. What’s Next Panel  Advergaming, Game-Based Messaging, and Marketing I  Advergaming, Game-Based Messaging, and Marketing II  A … Read moreGDC Wish List