Max's book on Cross-Media!
Max Giovagnoli has completed a book on cross-media: Fare cross media. From Big Brother to Star Wars. Theory and Techniques of the Integrated and Distributed Use of Simultaneous Media. Check out this description: Performing cross-media entails carrying out information, entertainment and communication campaigns in an ?integrated? manner, thereby simultaneously utilising a range of media forms … Read moreMax's book on Cross-Media!