In the first of my posts about my recent 5 country cross-media tour, I’ll cover my quick visit to Finland. As I’ve mentioned before, I was asked to give a talk at the Nokia headquarters in Finland on ‘Alternate Reality Games’. It was an overview presentation pitched for designers and business managers (as that was the audience). It … Read moreFinland: Nokia & IGDA
I love this. This free (for now): RobotReplay lets you record and watch your website visitors in action. View recorded sessions of every mouse movement, click and keystroke: Improve your site’s usability See where your readers get bored Convert more visitors to buyers It’s usability testing for the rest of us. Check it out: http://www.robotreplay.com/
Adam Lawrence has put together 12 Tips from Showbusiness to apply to Experience Design: Storyboard your highlights: BoomWowWowWowBOOM! Plan your experience like a Hollywood movie; have a great opening impression, a series of highlights, and a finale that tops even the opener! “The Making of” – show hidden values People are interested in what happens … Read moreExperience Design & Showbusiness
Dan Taylor has this great post about Heroes. Why is it great? It lists just about (not everything) every element NBC offers with Heroes, which as a cross-media researcher, saves me alot of time. I’ve been looking at Heroes and can see some really great things, and some bad ones. It seems they are separated … Read moreAll (most) the elements of Heroes listed
This blog, Beyond the Tube, looks like it is just an aggregator of press releases to major broadcasters, but that is pretty helpful in itself. Indeed, the latest post is pretty interesting: TV Guide magazine, one of the most popular magazines in the country, with 21 million readers each week, has partnered with NBC and … Read moreBeyond the Tube & My Name is Earl Cross-Media Sniff
The Creator of Heroes talks about the 360 Experience. Check it out
The narrative relationship between the Ghost Whisperer TV show and their new websiodes looks interesting: Explore the world as seen through the eyes of an earthbound spirit with GHOST WHISPERER: THE OTHER SIDE, an original scripted online companion series to CBS’s GHOST WHISPERER, streaming free of charge on CBS’s broadband channel innertube (www.cbs.com/innertube) starting today … Read moreParallel Narrative: Webisode & TV for Ghost Whisperer
Here are some great “web 2.0” web TV betas that are buzzing around at the moment: * UStream: 24 hour live streaming to the web. Rather than precorded moments, you get it live. * Kyte.tv: Well designed site that makes creating your own channel, polls, slideshows etc so easy. You can watch put video all … Read moreSome Great "Web 2.0" Web TV Betas
One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Research™ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify … Read moreCross-Media Marketing Effectiveness Measures
Whew! What a title. AXMEDIS looks interesting. The conference is being held on the 28-30th November at the Universitat Politècnica de Catalunya in Barcelona, Spain. In the Internet as well as in the digital era, cross-media production and distribution represent key developments and innovations that are fostered by emergent technologies to ensure better value for money while optimising … Read moreCFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution