At MIPTV’s event at Cannes this year there is another BBC event: “Content 360 Cross Media Festival”. A true accelerator of tomorrow’s content at MIPTV featuring MILIA 2007! Content 360 brings to Cannes the most creative ideas in exploiting the potential of digital platforms through an international pitching competition, a series of cutting-edge conferences, as well … Read moreMIPTV's "Content 360 Cross Media Festival"
Joseph Jaffe, a new marketing evangelist that I’ve referred to a few times on this blog is in the process of writing his second book. His first, Life After the 30-Second Spot is about the shift from marketers being able to reach massive consumers through the television, indeed, the 30sec TVC. I’ve got it, it … Read moreBook Writing and Marketing 01
Thanks Angus for the heads up on this nice example of producer’s courting the fans. On a recent episode of My Name is Earl, a character who is a forum members of Television Without Pity refers to their posts in the real life forum. Posts which have actually been posted. The character is killed off, and a forum … Read moreTV Courting Fans
Stranger Adventures, an interactive net drama, has been running for a couple of years. It has been nominated for an Emmy twice. There is an interview with the writers by Christie Taylor at the Writers University. Here is an excerpt: How does writing for “Stranger Adventures” differ from screenwriting? This is just like writing a screenplay … Read more'Stranger Adventures' interview with the writers
42 Entertainment, the company behind massive ARGs such as I Love Bees (a prologue to Halo 2), is behind what Daniel Terdiman of ZDNet News calls ‘a hybrid game–part alternate-reality game, or ARG, part traditional sweepstakes–that’s actually a marketing vehicle for Microsoft’s Windows Vista.’ (You could say that 42 Entertainment are the Hollywood of ARGs.) The game … Read moreARG event in Sydney Tomorrow!
Michael Betcherman, the Toronto writer and film-maker who was co-author of the popular email fiction: Daughters of Freya, as released a new story. Suzanne is available to experience now (for US$4.99). It is a comedy that is delivered to you through emails, with links to online newspaper articles, photos etc. In other words, it is … Read moreEmail Fiction: 'Suzanne' is out now
Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for other information and other media … Read moreHitwise on Cross-Media Bundling
The web is buzzing (well, parts of it) with gossip about a project that is in beta-test mode. The Venice Project is…um…I can’t really say because they’re not. This is what they do say: We’re working on a project that combines the best things about television with the social power of the internet – a … Read moreSssh: The Venice Project
The Association of Internet Researchers CFP for the 2007 conference is out. The conference is themed ‘Let’s Play’: We call for papers, panel proposals, and resentations from any discipline, methodology, and community, and from conjunctions of multiple disciplines, methodologies and communities, that address the (playful) blurring of boundaries online. It will be held on Oct … Read moreAOIR 8.0: Let's Play CFP
After my post about the Time Magazine Person of the Year: You, I’ve got to add this neat version enabled by Dan Wood. As he says on his blog, the Time’s cover, with its use of Mylar to have a mirror-looking monitor, is so 20th century. They really should have electronic paper that really did … Read moreI'm really on Time!