Well, I’ve been excited about the upcoming Crossmedia Week (now Picnic ’06) being held in Amsterdam in September this year. I’ve been hanging out to find out what was going to be put on. Well, they’re just released the program and….it isn’t cross-media. It is interesting, has a great lineup of just about every angle a person working in entertainment should look at, but hardly any cross-media. I cannot tell you how disappointed I am. It just shows how way off many in the industry are, and how way off they will continue to be. I mean, it is inevitable that they will be talking about cross-media/convergent/transmedia strategies, and there won’t be hardly any people versed in it to provide some real and helpful insights. Don’t get me wrong, the line-up is amazing, but they don’t have any of the cross-media creators there. It is obvious they are saying: Find out About All the Platforms, Formats and Business Cases Around Week, not Find Out How You Can Combine All the Platforms and Formats and Business Cases Around Week. And I must say they have one of the best line-ups for providing this that I’ve seen: new media arts people, top Hollywood people, new marketing people (go Joseph!). But, have I made myself clear, they are not talking about cross-media!! Geez. It doesn’t matter what term you use — cross-media, convergent, multi-platform, 360 content, integrated entertainment, transmedia entertainment — it isn’t being directly addressed at this event. 🙁
Marketing Across Worlds
I?ve been enjoying travelling around Second Life (SL) and investigating, among other things, the marketing systems being developed. Why SL? Everything in SL is created by the ‘residents’ who keep their IP and can choose to give away or sell their creations. This virtual money, Linden dollars,?can be?converted into real US dollars and withdrawn from … Read moreMarketing Across Worlds