In a previous post I mentioned video trailers being made for books: Harper Collins Trailers and the wonderful Vidlit. Now Simon and Schuster have started doing video podcast (a type of vlogging) on books: BookVideos.tv. BookVideos.tv offers compelling video stories that give readers insights into some of the world’s best authors. The social media video site … Read moreVlogging for Book Publishers
Back in 2005 Seth godin put together a nifty post that explained what makes an idea viral. For an idea to spread, he said, it needs to be sent and received. No one “sends” an idea unless: a. they understand it b. they want it to spread c. they believe that spreading it will enhance … Read moreThe Art of Viral Videos
Excellent virtual world consultancy Kzero have a site with some interesting content. They are the people behind the Second Life Brand Map: They’ve got some interesting case-studies and population demographics of Second Life that seem pretty accurate, though I don’t know how they determined that information. (Most female avatars are actually real life males!) I sent them … Read moreKzero on Metabrands
A couple of weeks ago I toddled along to the Sydney Writers Festival to see a UK author speak. I wanted to ask Steven Hall about his RawSharkTexts website, which seems a great extension of the storyworld of his novel Raw Shark Texts. The novel — ‘a science fiction, romance, thriller, adventure and mystery’ — is described as follows: [A] 20-something … Read moreLiterary ARG!: Raw Shark Texts
Colin Brush, Senior Copywriter ot Penguin UK has posted about some writer blogs he likes. Among a couple others he cites Neil Gaimon’s blog: Gaiman has been blogging since 2001, when his publisher set up a blog to promote his American Gods book tour. The tour finished, but the blog rolls on and he now … Read moreWriter Blogs
ANGELS Not too long ago I posted about the Swarm of Angels project: A groundbreaking project to create a £1 million film and give it away to over 1 million people using the Internet and a global community of members. By subscribing for £25 members become part of a revolutionary process to make an open … Read moreAngels & Monsters
Lance Weiler — an acclaimed director films such as Head Trauma (that I posted about here) and The Last Broadcast — asked me to write an article about films and cross-media for the Workbook Project (a free resource for content creators). Of course I agreed to! So, I wrote a long article about the some of nifty things … Read moreFilmmakers that Think Outside the Film
An interview with Trent Reznor (the man behind NiN and the ARG Year Zero) reveals that the only way forward for the music industry is for the industry to step aside and let the artists do their thing, and pay them for it: When your US label, Interscope, discovered the web-based alternate reality game (ARG) you’d built … Read moreTrent Reznor on Year Zero
The sequel to Batman Begins, The Dark Knight, will be launched in cinemas on July 18, 2008. Warner Bros are busy with preparing audiences now, however, with an emerging online ‘alternate reality’ campaign. On May 12, Warner Bros put the official teaser site online [source]. The site has the batman image, but soon after it linked … Read moreBatman Alternate Reality Game?!
Kyle Redinger has started a blog to discuss the business side of new media: Kyle started The Media Age because he felt that there was a lack of business focused blogging regarding the New Media world. Kyle’s degrees in Finance and Anthropology speak to his unique approach and thoughts on the New Media world. Kyle believes … Read moreBlog about New Media Business