In the first of my posts about my recent 5 country cross-media tour, I’ll cover my quick visit to Finland. As I’ve mentioned before, I was asked to give a talk at the Nokia headquarters in Finland on ‘Alternate Reality Games’. It was an overview presentation pitched for designers and business managers (as that was the audience). It … Read moreFinland: Nokia & IGDA
Adam Lawrence has put together 12 Tips from Showbusiness to apply to Experience Design: Storyboard your highlights: BoomWowWowWowBOOM! Plan your experience like a Hollywood movie; have a great opening impression, a series of highlights, and a finale that tops even the opener! “The Making of” – show hidden values People are interested in what happens … Read moreExperience Design & Showbusiness
This blog, Beyond the Tube, looks like it is just an aggregator of press releases to major broadcasters, but that is pretty helpful in itself. Indeed, the latest post is pretty interesting: TV Guide magazine, one of the most popular magazines in the country, with 21 million readers each week, has partnered with NBC and … Read moreBeyond the Tube & My Name is Earl Cross-Media Sniff
The Creator of Heroes talks about the 360 Experience. Check it out
The narrative relationship between the Ghost Whisperer TV show and their new websiodes looks interesting: Explore the world as seen through the eyes of an earthbound spirit with GHOST WHISPERER: THE OTHER SIDE, an original scripted online companion series to CBS’s GHOST WHISPERER, streaming free of charge on CBS’s broadband channel innertube (www.cbs.com/innertube) starting today … Read moreParallel Narrative: Webisode & TV for Ghost Whisperer
This looks interesting: The automaker [Toyota] has fittingly teamed with the Warner Bros. series Smallville for an integrated transmedia campaign via Saatchi and Saatchi, Los Angeles, that breaks tonight and will include on-air comic book creative from DC Comics in the form of content wraps during breaks in the popular series. Content wraps replace regular … Read moreSmallville, comics, Yaris, content wraps & Saatchi and Saatchi
One of the areas of industry cross-media research is that of marketing companies comign up with methods to assess the effectiveness of multi-platform campaigns. One company that looks at this area is Dynamic Logic. Dynamic Logic’s CrossMedia Research™ is designed for advertisers, agencies and publishers: Measure the value and synergy of multi-media ad campaigns Quantify … Read moreCross-Media Marketing Effectiveness Measures
Whew! What a title. AXMEDIS looks interesting. The conference is being held on the 28-30th November at the Universitat Politècnica de Catalunya in Barcelona, Spain. In the Internet as well as in the digital era, cross-media production and distribution represent key developments and innovations that are fostered by emergent technologies to ensure better value for money while optimising … Read moreCFP: 3rd International Conference on Automated Production of Cross Media Content for Multi-channel Distribution
Twitter is an application (see on the top of my left sidebar) that allows you to post a 140 character limit message. The basic idea is that you comment on what you are doing. But people are using it in all manner of ways. Here are some ways it is being used in entertainment: NonFiction: … Read moreTwitter and entertainment
A few weeks ago I was interviewed by a journalist for the Sacramento Bee newspaper. The article, Beyond the Box: Games, Role-Playing, Virtual Worlds: TV goes interactive on the Web, was written by Rachel Leibrock and features quotes from Matt Bostwick of MTV (who I’ve posted about recently) and Tim Stevens. It is funny what … Read moreMe in the Sacramento Bee!