Marketing – Page 7 – Universe Creation 101

"Aporia Cross-Media Entertainment"

2007 by christy

“Aporia Cross-Media Entertainment” is the new name for a company set up (formerly Naked Rabbit Studios) by Jason Chrest and Jessie Greene. Their “main goal is to provide the best service and product possible by creating valuable multi-media entertainment with mass advertising appeal”. From their website: As a grassroots development group, Aporia CME has produced low budget games … Read more"Aporia Cross-Media Entertainment"

MTV's "4D"

2007 by christy

Just recently, at the Virtual Worlds 2007 Conference, Matt Bostwick of MTV spoke about MTV’s use of virtual worlds. They have created virtual worlds for the television shows Laguna Beach and The Hills and soon also for Pimp My Ride. Bostwick has stated the metrics for the ‘worlds’ created with There.com technology: [T]he metrics for … Read moreMTV's "4D"

ARG Aggregater

2007 by christy

Tim (Chippy) has created an aggregator of blogs that post about “alternate reality games” (ARGs). This is a good feed to have if you’re new to the area. Alternate Reality Game Blogs

Nine Inch Nails: glimpses of the intermedia artist

2007 by christy

I know this is a late post about the Nine Inch Nails ARG, but gee it is interesting. Here is a ‘quote’ by Trent Reznor posted by ‘mpf’ on the 2nd of March: “The term “marketing” sure is a frustrating one for me at the moment. What you are now starting to experience IS “year … Read moreNine Inch Nails: glimpses of the intermedia artist

Cross-Media Interaction Design & Nokia Research Labs

2007 by christy

I’m about to hope on a plane to go to Sweden, then Finland, Amsterdam, Paris and many places in the US. It will be a great trip…meeting lots of cross-media researchers who I’ve known through cyberspace for a long time, sharing my research and insights and…having a break. My first engagement is a talk for … Read moreCross-Media Interaction Design & Nokia Research Labs

In-Game Advertising: the V-Lodge model

2007 by christy

A while ago I was invited to join the community at V-Lodge. V-Lodge is created by Sergey Salomakhin and Mikhail Zislis. Here is their description: Our project for in-game advertising, V-Lodge, works from the following assumptions: * A new approach to in-game advertising is required, “virtual billboards” arent’ doing any good! This goes for both … Read moreIn-Game Advertising: the V-Lodge model

Second Life and broadcast tiering

2007 by christy

I’ve been watching closely the different methods used to tier…to broadcast events that happen inside of the online virtual world Second Life. One of the biggest problems with holding SL events is that there is a restriction on how many people can attend. Too many and the sim will go down. There are a … Read moreSecond Life and broadcast tiering

Women Business Blogging

2007 by christy

One of the events i’ll miss while I’m away is this great one. If you can’t make it, the website is full of los of juicy links too. Find out how blogging by women and for women builds networks, improves customer reach, monetizes creativity and infuses your business with Web 2.0 goodness! This event is … Read moreWomen Business Blogging

Transmedia Interactions and Digital Games Workshop – Salzburg

2007 by christy

Thankyou Sal for the heads up on this great event. The Human-Computer Interaction Design Department at School of Infomatics, Indiana University, are calling for workshop participants. The workshop ‘Transmedial Interactions and Digital Games’ is held in conjunction with the 4th International Conference on Advances in Computer Entertainment Technology (http://www.ace2007.org/ ) on June 12th in Salzburg, … Read moreTransmedia Interactions and Digital Games Workshop – Salzburg

BarCampSydney v0.1: Conference for Initiates

2007 by christy

An ‘initiate’ (noun) is a person who begins, creates, invents things. They initiate (verb) rather than (ironically) being ‘initiated’ by others. Yesterday, after a few years, I was once again in the company of initiates. Sure, I’ve met plenty of wonderful initiates over the last few years, but I have not been in a situation where the majority of people are initiates. Where was I? BarCampSydney. Why was BarCampSydney brimming with such self-driven people?