At MIPTV’s event at Cannes this year there is another BBC event: “Content 360 Cross Media Festival”. A true accelerator of tomorrow’s content at MIPTV featuring MILIA 2007! Content 360 brings to Cannes the most creative ideas in exploiting the potential of digital platforms through an international pitching competition, a series of cutting-edge conferences, as well … Read moreMIPTV's "Content 360 Cross Media Festival"
Joseph Jaffe, a new marketing evangelist that I’ve referred to a few times on this blog is in the process of writing his second book. His first, Life After the 30-Second Spot is about the shift from marketers being able to reach massive consumers through the television, indeed, the 30sec TVC. I’ve got it, it … Read moreBook Writing and Marketing 01
In Feb a new feature film called The Host will be released. It is a scary monster film that has already won numerous Korean Film awards, including Best Film and Best Director. I just checked out the trailer and at the end was some information that if you follow up on…you’ll find an ARG. Yes! An ARG! Very … Read moreKorean Film ARG
This will be an interesting conference. I’m interested not just in the marketing of products, but of the transmedia expansions of entertainment properties (as I’ve discussed here). Virtual Worlds Conference 2007 is the leading event for Fortune 500 businesses seeking to understand and maximize marketing and business strategies within virtual worlds. Leading companies from Toyota to … Read moreConference on Marketing in Virtual Worlds
Ah, nice mix. April last year I blogged, at WRT, about a book that had an unusual online life. The ‘book’ is in a card-file type format with cool bright colours and rounded corners. It is a networked book, created by the Future of the Book. The idea is that the book is presented in … Read moreLudology, Wark, Books and Halo
Recently I posted about the concept of ‘cross-media bundling’. Basically, a consumer pays one fee for one story or game in multiple formats. Industry seems to be focused on ‘unbundling’ or disaggregation (being able to buy components), which is important, but there is another emerging trend I believe. The cross-media bundling approach gives consumers their … Read moreCross-Media Bundling Example 1: Virtual and Print Books
42 Entertainment, the company behind massive ARGs such as I Love Bees (a prologue to Halo 2), is behind what Daniel Terdiman of ZDNet News calls ‘a hybrid game–part alternate-reality game, or ARG, part traditional sweepstakes–that’s actually a marketing vehicle for Microsoft’s Windows Vista.’ (You could say that 42 Entertainment are the Hollywood of ARGs.) The game … Read moreARG event in Sydney Tomorrow!
Sandra Hanchard, analyst for Hitwise Asia Pacific, responded to my post about cross-media bundling by offering some stats on what areas of entertainment are most searched for on the Net. The idea being that those with the greatest amount of interest on the Net shows that people are actively looking for other information and other media … Read moreHitwise on Cross-Media Bundling
Christopher Penn of The Financial Aid Podcast did a Xmas gift podcast on C.C. Chapman’s Managing the Gray podcast on the topic of ‘Channel Fragmentation and Brand‘. It provides a very entry-level description with some mixed metaphors, but it is nevertheless good to see…hear.
There has been alot of talk about ‘disaggregation’, of the unbundling of content, and the subsequent phenomenon of micro payments and so on. What this refers to is services like iTunes that offer the user/consumer/iPodian the opportunity to purchase a single song rather than the whole album. Or one can purchase a single article rather … Read moreFrom Disaggregation to Cross-Media Bundling