If you haven’t already seen it, there is an interview with Elan Lee at Gamasutra. Bonnie Ruberg interviews Elan Lee, VP of 42 Entertainment. He talks about The Beast (ARG for the film A.I.), I Love Bees (ARG for Halo 2), EDOC Laundry (ARG t-shirt) and Cathy’s Book (an ARG book…a book that I was so jealous of … Read moreARG creator interview
Interesting article by Scott Nixon on ‘The Pros and Cons of Licensing’ digital games, available at Gamasutra. Check out: www.gamasutra.com/features/20061205/nixon_01.shtml
In the style of Mission Impossible II Global Hunt, but with interesting characters, is a new internet game created by Big Spaceship: Our Casino Royale multiplayer strategy game gives users the chance to help Bond in his mission. A would-be bomber is picking up a large sum of money for a terrorist attack at an … Read moreCasino Royale Strategy Game
Yep, they are all the topics I’ll be presenting on over the next few weeks in three states across Australia. But what is even more interesting, are the co-presenters. Check out this yummy bunch of seminars: Film Australia’s “Evan Jones Masterclass: Extending Doco in the Time of Digital” Monday 20th November, 1.30-4.30pm, Film Australia’s Roxy … Read moreARGs, RPGs, Interactive Drama, Cross-Media, Serious Games, Film, Doco, Literature, Blogs and Marketing
When I started in the digital effects industry as a producer I noticed that the best people in the business were distributed across companies, states and the world. You never had more a couple in the one company. I remember working discussing with AIMIA back then in the early 90s about how they can group … Read moreThe Ultimate New Marketing Company: Crayon
Screen Producers Association of Australia (SPAA) 21st Annual Conference is being held November 14th-17th on the Gold Coast. The Screen Producers Association of Australia (SPAA) represents the interests of producers on all issues that affect the business and creative aspects of independent screen production. Our annual conference is held over three days and attracts more than 650 … Read moreCROSS Sessions at SPAA
Rick Mathieson interviews Mike Benson, the Senior Vice President of Marketing for ABC Entertainment, on “multi-platform branded entertainment”. It is an audio interview about The Lost Experience from a branding perspective (which extends an earlier article on the topic too). I’ve popped some notes about each one here: Part 1: Benson spoke about how The Lost Experience helped … Read moreThe Lost Experience: Branding Perspective Interview
Ah geez, it is fun saying that: Get Outta My Face! But really, it is the name of a project, a very exciting project that has been started by five teens in Central Oregon. They are sick of big company advertisements that prescribe correct dietary behaviour with “lame” motivations like “eat THIS on the new food pyramid” or “turn … Read moreGet Outta My Face!
Ilya Vedrashko, a student at MIT, has announced that he has finished his Masters on in-game advertising. His blog, Brands in Games, has been a great resource of information and he will continue with the blog, but he has also generously provided his Masters in pdf format at his new thesis site: www.gamesbrandsplay.com. He will also … Read moreBrands in Games thesis online
Church of the Customer have a great post on the 5 Lessons For Marketers. Film producers, have a look.